CLCA 2010 Summer Family Extravaganza

Breakfast & Keynote featuring Doug Carter

Friday, July 23, 7:30 – 11:45 a.m.

Our current economy has many of us believing that we are at the mercy of forces beyond our control. There is no denying the impact it has had. Business has suffered. There’s been an industry shakeout unlike any seen in recent times. And at the moment it looks like recovery is still well past the horizon.

Even so, business continues. Why are some landscape contractors still thriving while others are closing down? What do the successful ones have that gives them the power to work with, around, and through the forces that seem to have so much control over our destinies?

During CLCA’s Summer Family Extravaganza at the Fairmont Hotel in San Jose, returning keynote speaker and business performance trainer Doug Carter will not only explain it, but send you home energized and equipped to rise to the challenges in this—or any—economic climate.

“Doug’s presentation on managing clients to have realistic expectations was incredibly powerful.” — Tom Ellington, Bayscape Landscape Management

Through this hands-on, interactive workshop, you will come to realize that the economic forces that many believe are greater than themselves are not the biggest problem, it’s the belief that they are. “We see what we think we’re going to see, what we expect to see,” Doug says. “And if we believe the only way we’ll get work is through luck, or chance, that’s what will happen. This economy has made the situation even worse, and it’s these types of beliefs that are killing companies that otherwise might have made it through.”

Breakfast With Doug Carter

Saturday, July 24, 7:30-9:30 a.m.

The new and improved Breakfast of Champions offers you an opportunity to network with landscape contractors who are not your competition. See what is working for them, share what you are going through and hopefully walk away with ideas on how to connect to a more profitable future.

For more than three decades, Doug has given nearly 5,000 talks, workshops and sessions to more than a million people from all over the world. His career has included an eight-year stint with Dale Carnegie (three years of which he was the regional manager for the western U.S. and Canada), where he was one of only three trainers certified to train instructors in all eight of the company’s programs throughout the world.

He was also the CEO of Anthony Robbins Research International, Inc., working alongside Tony Robbins until charting his course as an independent trainer in 1988.

CLCA has invited Doug back because of the positive, high value impact he’s had on participating members in recent years at major association functions. One of the unexpected benefits of Doug’s trainings is a comprehensive improvement in not just the business lives of participants, but their personal lives as well. People who have attended report that they more powerfully understand what is important to them and the direct effect their values have on who they are and what they do—and on their relationships with others, especially during these tough times.

“His insight on training crews to do the job right the first time while treating clients with respect was excellent.” — Michael Hertzer, Modern Landscaping, Inc.

In business, there may be nothing more important. “Relationships are the only things really driving business in this economy,” says 2010 CLCA President Bill Schnetz clp. “Unless you have strong relationships, about the only way to get business right now is if you’re the lowest bidder.”

Because of this, Doug’s workshop will focus on delivering the practical, down-to-earth skills needed to build strong, sustainable relationships—with our customers, and more importantly with ourselves.

Come discover the power in yourself to overcome today’s challenges, and blast through limiting beliefs that may be holding you back. And the best part of all is, you’ll have a great time—both during the workshop and when you practice what you take away from it in the months and years ahead.

Sponsored By Landscape Contractors Insurance Service

Thursday, July 22, 2:30 - 5 p.m.

Pick a seminar to help you connect with the future of the Landscape Industry.

Sustainable Is Obtainable, Part III

Green guru Frank Niccoli

Niccoli will help you evaluate your company and understand how to make it sustainable. Make connections between you, your office, your field management and your clients to lessen your carbon footprint.

Sure to be popular, practical and profitable, this session offers new information while building on tips and techniques that received a standing ovation at CLCA’s 2009 convention. Come and learn how to connect with a greener future.

Standing Out In The Crowd: How to differentiate your company in the residential market

Facilitated by Education Director Steve Jacobs, CLP, CLT

Tired of fighting for that same small piece of the residential landscape pie? Unable to connect with potential clients who don’t see that you’re different then the competition? Attend this panel discussion and learn how to how to connect with clients and differentiate yourself in the residential market.

This discussion will give you tactics and strategies to help you boost your customer loyalty and brand identity. Learn how to let clients and potential clients know that you’re a cut above the rest.

Friday, July 23, 1 - 3:30 p.m.

Pick a seminar to help you connect with the future of the Landscape Industry.

Connect Your Company With The Water Availability

Green guru Frank Niccoli

A look at various water plans and how they are going to affect your company. Prepare your company to be able to operate within the realms of the new legislation by diving into the individual laws, realize how they affect us and prepare ourselves for them.

Social Networking

Barbara Landrith, Netizen Extraordinaire

Can you profit from social networking through Twitter, Facebook and LinkedIn? Learn how you can use these popular social media websites to connect with clients, colleagues and employees. Join CLCA Netizen Barbara Landrith for a tour CLCA’s LinkedIn Group and learn how to use it to network, gain information and increase business.

AMO LEAF Golf Tournament

Thurs., July 22, 7 a.m.

Enjoy a round of golf while connecting with colleagues and clients and supporting LEAF, the scholarship-offering Landscape Educational Advancement Foundation. Tee off at the Deep Cliff Golf Course in nearby Cupertino.

LEAF and CLCA’s Associate Member Organization are offering this year’s tournament at a discounted rate so you, your spouse, your clients or friends can join. $75 per person or $300 for a foursome.

Women’s Auxiliary Dinner and Silent Auction Fundraiser

Thurs., July 22, 6-10 p.m.

Join the Women’s Auxiliary for an elegant yet casual evening that will connect friends, families and fun. Join the Auxiliary as members continue our support of LEAF with their annual silent auction.

Cost is $100 per adult and $70 per child for pre-registration. On site, cost is $125 per adult and $95 per child.

BBQ & Softball Game At Baskesto Park

Fri., July 23, 5–8 p.m.

The Softball Game is back, and the South is ready to take the trophy away from the North. What a great family event. Guaranteed good food, tons of laughing and a little competition.